In the entry-level online training Digital Marketing Basics, you will learn the basic knowledge of successfully "searching and being found on the web": How can you be successfully addressed on the Internet? Which content is important? How can marketing measures be successfully implemented on the web and which tools are required for this? Which rules of the game and legal requirements must be observed? How does advertising work on the Internet? What communication channels does social media marketing open up? And how can online activities be evaluated? All those questions will be answered if you join a digital marketing course in Delhi as offered by DICC.
Areas of application for digital marketing managers
Digital marketing course in Delhi with the right target group approach is only one of the challenges besides the question of how social media campaigns can be implemented and how mobile or content marketing should be assessed. Online marketing managers are responsible for this. Almost every company is looking for qualified personnel.
At the end of the digital marketing training in Delhi, you have
Course Content of Digital Marketing Training in Delhi
Contents / modules
Why Marketing on the Internet?
Digital marketing opportunities
Search engine optimization (SEO)
Search engine marketing (SEA)
Social media platforms
Content marketing
How do I use digital marketing?
Touchpoints on the Internet
Analysis of the measures
Optimization approaches
Outlook: Professional field of a digital marketing manager
Advantages in the Digital Marketing course in Delhi
Simply comfortable: You can complete the module content easily and conveniently from home. This means that you are independent of time and space and can work at your own pace.
Personal care: You will be personally looked after by experienced and qualified specialist lecturers in the online lectures as well as in the individual workshops and lecturer consultation hours.
Online campus: Whether it's current seminar dates or course information - you will find the answers to your questions here and you can exchange ideas with other course participants.
About the Faculty of Digital Marketing Course in Delhi
"With more than 15 years of business experience, I advise and support small, medium-sized, and large companies in the implementation of individual online marketing strategies and campaigns to position products and services in a target group-oriented manner and thus successfully in a wide variety of digital markets.
With managerial positions in several companies, together with my committed team of experienced consultants, SEO, and content experts, graphic designers, and programmers, I also implement challenging projects in the areas of e-commerce, web design, graphic design, programming, and individual software solutions.
Overview of digital marketing training content
Marketing
In the first course module, you will be familiarized with the basic marketing aspects for the online sector, such as marketing strategies, online advertising types, affiliate programs, success measurement, etc.
Online Marketing
In our online marketing course, we will provide you with assistance in choosing the right marketing measures, setting the budget, and choosing the right provider.
Search engine marketing
In the 3rd course module, you will be taught about search engine marketing for an Internet presence or inter marketing.
Partner programs and networks
We show you the most important ways to establish your own or external useful networks.
Usability: Controlling visitor flows
In this part of the course, you will learn about visitor behavior and visitor flows as well as their optimization.
Search Engine Optimization Off Page
We show you the most important activities that take place externally from the actual website as part of search engine optimization.
Search engine optimization On Page
We convey important strategies for search engine optimization, such as keyword research, text and image formatting, the right domain, etc.
Link building / Inbound Marketing
Link building characterizes the area of search engine optimization by focusing on increasing the number and quality of backlinks. With the help of inbound marketing, these backlinks also provide target group-relevant content.
Google Ads & AdSense
Using practical examples, in this part of the course we will
familiarize you with a complete ads campaign and the Google AdSense service.
Technical stumbling blocks
Here we inform you about the methods that can be used to build a search engine-friendly website and which things should best be avoided.
Price & Product
Search Engines A product search engine is a search engine that searches through structured item data that is stored in a database.
Social Media Marketing
In the last module of the Online Marketing course, you will get to know the benefits and possible uses of social media marketing.
Social Networks
Use Facebook, Xing, and Co. as modern marketing instruments. We show you the most important and popular networks.
Basics of internet
law Finally, we will convey the legal basics that you must observe on your internet presence.
Mobile Marketing
We present the basics, technologies, strategies, applications, and examples of mobile marketing.
Display Advertising
This course module covers the basics, strategies, and application examples related to display advertising.
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